A lot of people are naturally jollier during the holidays. There is just something about the holiday season that can make a lot of people feel inspired. It is not a surprise that people spend more during the holidays. They have to worry about giving gifts to a lot of people.
If you are an email marketer, you want your company to become noticed by these people. How are you going to do that effectively? It is normal to feel at loss for a while. You can check out the different ideas that your competitors are doing. You can get more ideas from them. You do not have to copy their ideas. What you can do is just feel inspired so you can come up with something unique.
These are some of the things that you can do to make your email more festive:
- Add a touch of the holiday spirit through the graphics that you use. You know that people love Thanksgiving. There is no reason why you should not incorporate the turkey into your email especially if it would be used in a creative manner. Using other items that people associate with the holidays can be great too such as the Christmas tree or even Santa Claus.
- Provide the much-needed discounts that a lot of shoppers are searching for. A lot of people would like to give gifts this Christmas but sometimes, they do not have the money for it. What are you supposed to do then? You should give coupons and provide details about discounts that people can look forward to.
- Give what they want on a Monday. There are a lot of people who hate Mondays. You can make them love Monday more by making sure that you will offer something that they cannot resist. They may start associating Mondays with much better things.
- Try the scratch-off. Do you know that people just love scratch-offs? There are some who spend a lot of money just to get a winning ticket. You can offer a free scratch-off every day during the holidays to people. It will make them open your email more.
There are still a lot of other ideas that can make your email look more festive than usual. The best thing to remember is to also feel the holiday season. A lot of marketers are unable to do this because they do not feel that the holidays are near.
